Instagram has turned out to be the foundation of numerous brands’ social presence, driving fruitful traffic to home pages, building an engaged audience, and increasing conversions.
In case your Instagram presence isn’t as strong as you’d hoped, it’s probably time to discover how to improve your tactics to get real, organic followers on your Instagram account. The bigger your audience becomes, the more possibilities you have to engage with users and produce singular experiences for them.
There are over 2 billion active users on Instagram, and more than 90% of those users follow a business. Also, 84% of Instagram users want to find new products on the platform. Basically, Instagram is the new social media center for getting visibility online.
From a local, family-run business to large global brands, everyone wants to know how to grow their Instagram profile and get more visibility on the social media platform. So, read along to find out the best ways to grow your Instagram account.
Avoid Fake Followers
The difference between an Instagram account with fake and real followers is big. Sometimes it may seem alluring to buy Instagram followers, or use Instagram automation tools like Nitreo, but users see very little growth. Moreover, most Instagram accounts that used those tactics were banned in the end.
Organic followers are important. Many times brands cut corners when trying to get more followers. Buying likes and followers sites are everywhere, but shortcuts like that are not worth it, because the Instagram algorithm constantly gets updated to remove paid, poor quality accounts and interactions.
Also, the number of your followers eventually means nothing if it doesn’t represent engaged users that make purchases, visit your home pages, and recommend your brand to friends and followers.
Maintain a Steady Content Calendar
The one thing you mustn’t do when attempting to obtain new followers on Instagram is posting content at random, unplanned times. If you’re fortunate enough to get users following you at the start, you shouldn’t make them forget they followed you, to begin with.
To fight this, maintain a routine posting schedule. Generally, brands shouldn’t post more than a several times a day to evade spam, but whatever your tempo, maintain it steady. Try posting multiple times throughout the whole day.
In fact, the best times for posting on Instagram are different for various industries. So, you should investigate what is the best time to post on Instagram for your niche, and then update your posting schedule accordingly.
Exhibit Your Instagram Everywhere
How are people going to find your Instagram account if you aren’t promoting it? Ensure your Instagram account is listed with your webpage and other social platforms.
Building visibility is one of the best ways to be discovered. If you really want to increase your Instagram following, allow people to know where they can find you. One great idea is to cross advertise through your social media accounts.
You can simply leverage your other social media platforms to direct people to your Instagram. Nevertheless, ensure that you’re not only asking for a follow. Rather, you should try to advertise original content on your Instagram so people have a reason to follow your profile.
Acquire Partners and Brand Advocates
Once you understand how to get more Instagram followers, it’s significant to know the worth of your audience. The bigger your following gets, the more buyers and potential customers you will have.
The best way to get potential customers to follow you is to appear in front of them and be present. It’s crucial to be present on your own profile, but on others as well. You should try to sponsor user-generated content to get your products or services in potential customers’ feeds.
Furthermore, you can organize contests to get your brand out to a broader audience. Campaigns like that establish social proof by demonstrating your followers are engaged enough to repost your content or create their own user-generated content.
Another way to expose your brand to a much larger audience is to work with influencers. You should look for notable influencers in your niche, and try to work with them to share your content in front of their audience.
Use the Right Hashtags
One of the most trustworthy ways to grow followers on Instagram is by using hashtags. For a long time, hashtags have acted as a necessary tool for discovery and let us expand our social reach.
To begin, look for hashtags that aren’t too populous. You need to find hashtags that users in your target audience are highly likely to check. If a relevant link is made, those users are more likely to follow your Instagram account.
Instagram continues to gain in popularity with audiences. But growing your account will require you to invest time and effort. As a result, taking advantage of the above-given tips to grow your following will be of assistance to improve your reach.