Nowadays, Instagram is considered one of the most popular social media applications, with more than 800 million daily active users across the globe. Also, it greatly helps businesses establish their brands and promote their products and services. These will be possible and successful as long as you use the platform the right way.
In addition, Instagram is one of the most powerful tools you can use to boost and improve audience engagement. It serves as a foundation for businesses that want to build their brand authority and increase customer engagement through enticing visuals and outstanding storytelling.
That being said, it’s important to always lean towards the constantly changing trends to enhance Instagram story views, reactions, likes, and comments. Also, you can use Instagram’s powerful business tools if you’re having struggles in promoting your content.
In this article, you’ll discover easy steps in building brand authority that not only improves credibility but also allows you to reach new audiences and establish strong partnerships. Also, these steps are easy to follow and can produce great outcomes as long as you’re consistent with what you’re doing.
- Use Tools To Boost Organic Growth
Organic growth is one of the most crucial factors to consider when establishing brand authority and promoting a business through Instagram and other social media platforms. It means authentic followers are acquired without using expensive marketing strategies. In short, these are people who followed your account naturally and not because of your ads and other marketing techniques.
However, achieving manual and natural growth is no easy task. So, it would be best to use organic Instagram growth tools that will help you automatically reach your target audience. Also, it helps your business improve its traditional strategies, such as using hashtags, for much better audience engagement and interactions, allowing you to have an optimized audience profile.
Also, some tools offer a smart approach called selective engagement. This technique will help you improve the visibility of your content to people who want to see your posts and follow your account in return.
Furthermore, all of these are possible because of the technology that allows them to mimic and analyze human behavior. However, like most strategies, such tools take time to generate success.
- Establish Your Strategy
First things first: You need to develop a strategy that will help you establish your brand authority on Instagram. Effective planning will help your team present your products and services on Instagram and other social media sites. With that being said, here are some tips for creating a powerful and outcome-driven strategy:
- Set Your Goals
If you’re planning to use Instagram and other social media platforms without a clear and defined goal, you’re just wasting your time and effort on something that will surely fail. Without having a solid purpose, you’ll never be able to achieve good returns and only waste your resources.
That’s why it’s important to have specific goals that would align with your overall marketing objective.
- Determine Your Target Audience
If you’re launching or promoting your brand online, you should know whom you are trying to reach and address. The best way to attract your target audience is by looking at the follower section of your competitors’ page. Then, try to follow most of them in hopes of following you back.
- Know Your Competitors
If you want your business to succeed, you should know your competitor’s sales and marketing efforts, such as sales events or customer rewards promos. Also, try to determine their goals and strategies in promoting your business.
In addition, check your competitors’ page and see which of their content gets the highest engagement rate based on likes and comments. Then, try to come up with your own using a similar but improved idea.
- Get Creative With Hashtags
Hashtags are a big part of Instagram that connects different content with the same ideas using phrases tagged as hashtags. When people click a certain hashtag, it will redirect them to the content using the same hashtag, with the most popular and engaging content at the top.
For that reason, it’s important to produce witty and creative lines that will surely grab the attention of many people. However, your hashtags should be aligned with the concept of your videos and photos.
You may also use general and trendy hashtags that most people use to attract more viewers. In addition, you may create brand hashtags to show support to any programs promoting a good cause.
Furthermore, you can use categorical hashtags to showcase your career, specialty, or expertise in your field.
- Have A Consistent Theme
Building a strong authority on Instagram means having customers who trust and are loyal to your brand. You need to have a unique and relatable identity that successfully attracts people. On that account, it’s important to have relevant and consistent content.
Being consistent means posting content with the same styles, designs, and themes. For example, if people recognize your brand as minimalist, then all of your content should be minimalist. This will help in creating your brand identity and avoid confusion with your followers.
For instance, you may start by choosing color palettes that best describe your brand, products, and services. When choosing a caption, it would be best to have consistent minimal use of terms and keep your captions simple as much as possible.
- Work With Famous Influencers
One of the most effective ways of establishing brand authority on Instagram is working alongside famous influencers. They have established their own authority, and everything they say has a significant impact on their followers, who trust and support their decisions. So, it doesn’t matter if it’s a product, person, or service they promote, it will surely be followed by their supporters as well.
Influencers can promote your business using their platform to increase your followers and brand awareness. They can also help you launch your product so that many people may recognize it at the start of your new product campaign. Since many people trust them, there’s a high chance that your brand will get higher authority on Instagram.
Instagram is one of the most powerful tools you can use to establish superior brand authority, with its massive active users worldwide. However, merely joining Instagram for your business is not enough.
Accordingly, you might want to consider the simple steps presented above, such as using special tools for boosting the organic growth rate, developing a working strategy, or being consistent with hashtags.
Moreover, don’t forget to ask famous influencers for help in promoting and marketing your brand. They will help you increase your follower count and boost audience engagement.