Looking for ways to spice up your marketing campaign? The modern consumer is not impressed with generic messages and conventional static ads. Users want interaction and engagement. Here are five ideas to help you make the most of your marketing budget.
These are brief animated clips introducing a product or service. Their typical duration is between 60 and 90 seconds, and they are particularly popular with social media marketers. This type of content allows you to describe the business visually, engagingly and memorably.
Such clips are simple and easy to consume, which explains their popularity. Check out the best explainer video examples in 2021. A well-designed explainer video will let you achieve multiple goals: educate potential customers, engage them, boost brand awareness, and drive sales.
2.Live Interaction with Followers
Both Facebook Live and Instagram Live allow you to answer questions from users in real time to forge and reinforce relationships. Your followers get notified when you go live, so they know when to tune in. This is a great opportunity to project a less formal and salesy image.
Maintain a casual tone to convey an approachable vibe, and do not fret over high-end production. Just take your phone and start talking. Give your viewers a glimpse behind the scenes. This can go a long way!
3.A Channel Trailer on YouTube
You cannot ignore the largest video-sharing service in the world. Aside from posting valuable videos, you should think about your summary. A high-quality channel trailer will present your products and services concisely and effectively. It will pique the viewers’ interest, so they will click on the channel and explore it.
The trailer should answer several key questions. It must explain who you are, what you offer, and why the users should stick around. Perceive it as a hook that lets you introduce yourself and explain the benefits of subscribing to your channel.
This term describes content made up of numbered or bulleted lists organized around a theme. You can turn your blog post into a video for easy sharing on social media. Place the clip at the top of the page. This will also improve your SEO ranking, as search engines give pages with videos at the top an advantage.
Capitalize on social proof. Consumers are more likely to trust their peers than ads, so encourage your followers to create content featuring your brand.
Create a special hashtag, so all posts and stories are grouped together. Then, choose the best content to use in your marketing campaign. This will boost engagement and supply fresh content at the same time.
The Bottom Line
Enhance your next marketing campaign with these fresh ideas. They will help you stand out on social media, attract views, generate leads, and boost conversion. Do not rely on static images or generic posts. Users have grown immune to standard forms of advertising. Creativity is not an option, it is a must.
Marziano is a seasoned tech expert with over 15 years of experience in the industry. Holding a Bachelor’s degree in Computer Science and multiple certifications, including CompTIA A+, Network+, and Cisco’s CCNA, he has a well-rounded and robust understanding of various aspects of technology.