Growing Your Social Media Followers: Expert Tips

With more than 4.62 billion people worldwide using social media, you have a vast potential audience to reach. The number of followers on social media can be an important factor when people decide whether or not to follow you. Also, it can impact the decision of social media influencers and other businesses who might be willing to collaborate.

Moreover, curating a large following can benefit your business beyond social media. It can improve your search engine rankings, boost website traffic, help you generate leads, and gain a better understanding of your customers. 

If this sounds like a worthwhile investment, read on the 6 expert tips for growing your social media followers. 

Follow Relevant Accounts

Social media is a two-way street. So, to get followers, you need to be a follower yourself. But instead of focusing on following back anyone who likes your account, think about it as networking and follow accounts whose content inspires you. 

You can find relevant accounts to follow by joining social media groups. And, by establishing a presence there, you can gain exposure for your brand. Another option is to find influencers relevant to your industry and competitors with an excellent follower to following ratio and see who they follow.   

Sign Up For A Reputable Instagram Growth Service

Growing your social media can be challenging, so you might consider signing up for growth services. When choosing a growth service, it is essential to ensure that it’s honest and focused on organic growth. Otherwise, you risk getting your account banned from the platforms. 

Luckily, there are legit growth agencies that can help you out. For example, if you are looking to increase the number of Instagram followers, you can take a look at this Path Social review to see how they can help you get real Instagram followers. With them, you get an in-house team of real people who manually put the content where it’ll be most visible to your target audience. Most importantly, their strategy is compliant with the platform’s best practices.

Actively Engage With Your Followers

People who want to connect with brands on social media are looking for something to make their lives easier or solve a particular problem. To impress your followers, invite connections and conversations instead of only using your social media as an advertising platform. 

Use your unique brand voice to tell exciting stories to engage your social media audience. Ask questions, encourage discussions and comments, initiate conversations. Moreover, take time to respond to comments, like and comment on photos, and answer questions. This will show your audience that you appreciate them. 

Share Content Your Audience Wants

To cut through the hyper-competitive social media market, you need to post original, useful, relevant, and informative content. Above all, you should post content that your audience wants. If they find your content inspiring, valuable, and actionable, it will entice them to reshare it, helping you reach more people. 

Depending on your brand, consider creating explainer videos, how-to posts, infographics, and memes. If you aren’t sure what type of content to post, ask your audience by using surveys and polls, check analytics to see what content performs best and look at competitors to see what types of content they share. 

Collaborate With Micro-Influencers  

Another way to build an authentic following is to collaborate with micro-influencers. These influencers have up to 50,000 followers and are perfect for business collaboration, especially if you’re just tapping into influencer marketing or looking to target a specific niche. 


Micro-influencers have affordable rates, higher genuine engagement, and more influence —  they tend to have closer relationships with followers, so there’s a higher trust. To choose the right influencers for your brand, consider if they are targeting the audience you want to connect with. Also, keep in mind their engagement rate, reach, and content quality. 


You regularly publish on Twitter and are seeing great results. But you do not see the same on Instagram? You should tap into cross-posting. This is an excellent tactic to drive traffic from one social network to another. 

Cross-posting helps you streamline your posting strategy, repurpose content across multiple platforms, and continually keep your social channels fresh and up to date. In turn, you can maintain your existing audience, widen your reach, and get new followers.

Final Thoughts

There isn’t a magic formula that can get you new followers instantly. However, some proven tactics can help you step up your social media game and grow your business. Follow the tips we outlined to encourage people to follow engage with your brand. To keep the followers coming, stay consistent across all channels and provide real value. Lastly, monitor your performance and use analytical data to adjust your strategy as you go.