Unlike the past decades during which a premium hotel experience consisted of such things as high linen thread count or a premium waterfront view, the best hotel experiences are now increasingly based on technology as much as anything else.
In fact, via technology, five-room bed and breakfasts all the way up to five-star, oceanside resorts are able to provide increasingly extravagant experiences for visitors growing increasingly accustomed to their needs being met digitally.
Of course, as with any hotel stay, the experiential hub is the room, and in this digital day and age, the hotel room is unlike anything that existed thirty years ago, offering you greater security, sustainability, and connectivity.
1.Mobile Keys For Security
Keyless entry systems are changing into systems that are truly keyless. In fact, keys are giving way to mobile phones as the primary way to enter your hotel room. Such technology creates a more seamless environment between the guest and the room, and unauthorized access to the room is all but eliminated.
However, getting into the room is only part of the luxury you can expect from cutting-edge hotel rooms. For instance, via your phone, you can now begin ordering room service and other amenities without having to pick up the landline.
In fact, for room service that can be ordered via phone, industry analysts note greater stay satisfaction and a whopping 20-percent increase in food orders. Finally, respondents are noting that the switch to mobile-integrated rooms is helping create a more organic and natural experience with fewer interruptions.
As the hotel room becomes more integrated with your phone, you will find yourself consulting more often with the hotel’s increasingly smart representative.
This increasingly smart representative is already known as a chatbot, and chatbots throughout the industry are imbued with artificial intelligence that helps them better understand a customer’s needs.
In addition to answering basic questions about the hotel services, they can also understand other personal needs, such as dietary restrictions. For people who are meeting a group, they can notify you via your phone when other group members arrive. You can also schedule impromptu cleaning or maintenance service.
When it comes to smart rooms, the I.Q. for modern hotel rooms is becoming notoriously high. For instance, voice-activated entertainment centers and environmental controls allow occupants to prepare drinks or food and simply call up a new television channel from across the room. Without having to fumble with the air conditioning, incoming occupants can dial down the heat with a simple request.
Additionally, smart rooms are becoming more socially integrated. Since many are already connected to Amazon’s Echo, a room occupant can connect immediately to his or her Amazon account and have a movie pulled up on the television or have a product delivered via a two-day service.
This connectivity is spreading to Netflix and various music providers, making for a comprehensively intelligent room designed to serve as room entertainment systems. Although such novel features will lose their luster and become standard features, these types of innovations translate into higher efficiency for hotels, and they carry the potential of a double-digit profit increase.
Millennials are changing how businesses conduct business, and their impact on the hotel industry is as pervasive as it is in any other industry. For instance, one of their key interests is environmental preservation. Consequently, hotel rooms fitted with sustainable waste solutions, towels, and toilet paper are better attractors than views or high thread counts.
Moreover, being able to efficiently manage electrical use and water via smart controls or voice-activated controls are becoming more commonplace as these types of systems allow for more precise control over the utilities.
Finally, some rooms are already incorporating environmentally friendly settings on thermostats and smart apps, allowing occupants to strike a conscientious balance between comfort and environmental cost.
Even if you are staying at a five-star resort with top-of-the-world amenities, a strange environment is always a little unnerving if you have to get up in the middle of the night and use the facilities.
As such, many rooms are incorporating smart sensors that detect when you are getting in and out of bed. During these moments, the sensors then trigger soft lights that allow for safe and comfortable passage across the room.
These sensors can also detect if you are in the room. If you are in the room, the sensors can notify cleaning personnel of your cleaning preferences. Doing so can help streamline labor activities and reduce costs. Finally, motion-triggered HVAC can help keep occupants cool without wasting energy.
For business people, some hotels are transforming rooms into fitness suites, allowing people to enjoy a new type of personalized experience. Treadmills are replacing end tables, and rubber exercise mats are replacing rugs.
Smart apps that offer in-room reminders to workout come with personalized fitness routines available on your room’s television. Of course, all routines are also available for viewing on a phone or tablet. In-room equipment can be easily integrated with a phone app to track calories burned and food is eaten.
In addition to in-room fitness technology, occupants are also enjoying greater access to group exercise classes, which can be dialed up on any smartphone, tablet, or in-room television. Additionally, in-room fitness equipment can synchronize with personal fitness trackers, allowing room occupants to maintain previous regimens as they enjoy a greater sense of continuity even while they travel.
Finally, some hotels that are focusing on in-room fitness technology are offering digital fitness concierges. These digital coaches can coordinate morning runs or evening walks. They can help keep people motivated and help give a personalized face to tracking technology.
Connectivity always comes at some cost, but bandwidth is something many hotels are now offering as a basic service. Simply put, bandwidth represents digital autonomy, choice, and connectivity.
Whereas many hotels have often charged for internet access, many others see 4G and 5G connectivity as a means to out-compete more frugal IT rivals(source). Consequently, room occupants can remain connected without using up personal bandwidth, and they can also enjoy greater network connectivity between devices, such as phones, printers, and social sites.
Of course, this added connectivity is not simply a freebie. Instead, it is a cunning marketing ploy that counts on people to use the internet and connect to social sites where they will share all types of videos of their stay, helping to provide word-of-mouth advertising via ecstatic occupants as they enjoy the vacation to beat all others.
8.Interactive Walls and Screens
One of the most exciting usages of technology comes in the form of interactive walls. Such walls are equipped with motion sensors, smart cameras, and projector screens that work in tandem to deliver occupants such services as in-room concierges or larger-than-life room entertainment systems.
Additionally, smart glass is already being used in select rooms. This type of glass responds to electric currents and can serve as a computer monitor or display screen. When not in use, the glass reverts to a standard window.