Insights are in sight: how tech can help a business to learn what its target audience wants

So, you know who your target audience is, but you are still struggling to increase engagement and reach. Knowing your target audience’s desires and fulfilling them is what can separate your business from the competition. So how can your business achieve this?

Technology has come a long way and tech developments now enable you to learn what your target audience wants. Keep reading to find out how!

Online surveys

Simple enough, surveys are a cost-effective and efficient way to gain insights into your target audience’s minds. There are a range of online survey makers that you can utilise to create surveys for your target audience – it is a quick process so producing online surveys can save you time and money in comparison to other methods like a focus group or telephone interviews. It may be worth considering offering an incentive as this can increase response rates by 10% to 15%, but this is also dependent on the quality of the incentive.

Social media tools

The greatest asset for a business in learning more about its target audience is right at your fingertips – social media. Social media platforms like Instagram, Twitter, Facebook, and others are great ways to find out what your target audience would like your business to improve on. If you already have a social media presence (which you should have!), this is perfect as your target audience is easily reachable.

You can create polls on Instagram Stories or on Twitter, for instance, or simply check engagement via analytic tools on these platforms. Even better, however, is the fact that you can check comments (and even ask) for any unsatisfied customers, and you can use their feedback to drive your focus in improving the business. Initiate call to actions (CTAs) to see how well your audience responds, and for the type of response they give.

Engaging groups

Whilst focus groups are worth looking into, your audience is already online so you may want to connect with them virtually. For example, forums are an excellent way to engage with your target audience and truly speak to them about their experiences as a consumer and their perceptions of your business. You are able to ask both closed and open-ended questions, of which the latter can provide rich, qualitative data that can assist you in learning what your target audience expects and wants from your business. It is ideal for connecting with others on a more personal level.

Analytic and insight tools

Better yet, there are a variety of analytic and insight tools available that you can use to see how your target audience is engaging with your content. The visibility of engagement metrics can tell you a lot about the performance of your content, and you may want to consider A/B testing to experiment. With A/B testing, you can experiment with different content and see what your audience engages with the most, so you are able to adapt and improve your content strategy in the future according to the results.

These are just a few examples where tech can help a business learn what it’s target audience wants, which can be leveraged to foster better engagement, relationships, and growth.