If you want to show off your comic writing skills, dance prowess, or just your general enthusiasm to your hip counterparts, You must learn the ins and outs of the video-sharing application TikTok. TikTok is more than just a social media trend. More than 689 million users are presently using the app, and it has had more than 1.65 billion downloads.
If you’ve downloaded the TikTok app but have been too daunted to use it, this guide will teach you the fundamentals you need to know to make the most of the app and the hottest platform in social media.
Moreover, consulting a TikTok ads agency in 2023 assists in elevating your brand’s visibility. So, master these TikTok techniques to produce your desired content on will:
1. Deciding A Particular Niche For Your Videos
This first tip applies to all social networks in which you wish to be perceived as successful. You can’t just start making videos at will and hoping that some of them will go viral. Establishing a reason for your participation in social media is essential.
Finding out who you want to see your videos to is the first step in planning the content that piques their interest. Remember that you need to know what videos the right audience enjoys to make viral videos that trend.
Not every video you make will be about the same thing, but it helps if your videos have a central focus or niche that people are interested in.
2. Ensure High-Quality Content
We just can’t stress this enough. Make sure you post high-quality videos if you want your clips to go viral. There is pressure to upload new videos frequently, but it shouldn’t lead you to skimp on production values. You can still make viral videos with your smartphone; you don’t need a skilled camera operator or expensive equipment.
However, It does imply that you shoot in HD and focus on perfecting the fundamentals of production. Try to maintain a steady hand or, failing that, a tripod with your camera. If the sound being recorded is crucial (and not merely something to be layered or dubbed over later), you may want to invest in an external microphone. If you want your video to stand out, you’ll need to modify it. TikTok’s editing features are enough, but you can always utilise a third-party programme if you need more.
Your video content should be a major consideration. In other words, it must pique the audience’s curiosity and hold their attention. Once you’ve settled on a target and goal for your TikTok content, you can develop videos that will pique their genuine interest.
3. Utilise Trending Hashtags and Follow TikTok Trends
TikTok’s Trending Hashtags may be viewed by opening the app and tapping the Discover icon at the bottom. If you want your videos to trend, taking cues from some of the postings you see on your Discover tab makes sense.
These hashtags that are now popular are constantly evolving and vary depending on where you are. However, there are probably other hashtags that your target audience would find more useful.
It’s likely that some of the highlighted hashtags will continue to trend for a while. For example, the 1.7 billion-viewed hashtag #TikTokTaughtMe may be used for any “How To” or tutorial video.
Your video will reach a wider audience and be more discoverable if you include relevant hashtags in the description, especially if those individuals are actively looking for those hashtags.
4. Cover A Current Event
The most devoted TikTok user will admit that there is more to life than the app. Many of TikTok’s fans care deeply about current events. They consider it a priority to be aware of what’s happening in the world. Many videos may be found here documenting essential moments in pop culture and other current events.
A TikTok video must be between 15 and 60 seconds in length. Therefore, it provides an excellent chance for people to share their thoughts and impressions of an event with the world through a video.
This conversation goes beyond the realm of the daily headlines. It’s a good idea to record a video review of a recent film or TV show you enjoyed.
5. Make Your Version Of A Popular Video
They believe that the highest form of flattery is to be imitated. Making a video comparable to one that has already been successful is possible. Of course, a carbon replica isn’t what you’re after. You must add something of your own to make it stand out from the thousands of other variants.
Lip-sync videos, in which users attempt to recreate popular music videos using only their voices, are not uncommon on the video-sharing platform TikTok. Occasionally, they even try to recreate the video frame-by-frame, albeit on a budget more typical of a TikTok user. These low-budget “remakes” can be hilariously entertaining.
Sometimes people will create videos that are a spoof or parodies of an existing video. With humour, they “send up” the source clip.
However, it’s not always necessary to be an exact copy of previously existing videos. To get ideas and inspiration, you must watch viral videos.
6. Interact With Other TikTok Users
The word “social” is essential to TikTok’s identity as a social media platform. You’re not a TV station, and your audience members are more than just passive observers.
Participation in the community by watching, liking, and commenting on videos posted by others is essential. TikTok’s algorithm considers engagement, so the more you connect with other users, the more likely your videos will appear on their For You pages.
Collaborating with other TikTok makers is another strategy to increase the visibility of your videos and even propel them into the trending section. As a result of the demand for constant new content, even the biggest influencers are willing to collaborate with lesser-known persons in their videos.
While some videos go viral almost quickly, others don’t make it to your “For You” feed until weeks later. We presume that complex, highly confidential algorithms are the primary reason behind it. However, for the average person, it’s hard to comprehend the logic. But if you use the above strategies with content that people wish to watch, you will feature on the “For You” page in no time.
Marziano is a seasoned tech expert with over 15 years of experience in the industry. Holding a Bachelor’s degree in Computer Science and multiple certifications, including CompTIA A+, Network+, and Cisco’s CCNA, he has a well-rounded and robust understanding of various aspects of technology.