Whether you are an experienced business looking to sign their fifth agency in three years, or an inexperienced start-up venturing into these waters for the first time, signing on a digital marketing agency is never a low-key affair.
The reasons for the same are obvious. The importance and potential of digital platforms cannot be discounted. With growing awareness about the magic of digital, big and small businesses alike realize that this is a high-stakes game.
From improving the reach, visibility, and awareness of your brand to generating realistic sales, revenues and profits, a digital marketing agency needs to do all this and much more for your business. You want nothing but the best. However, it is easier said than done.
Everyone who has ever wanted to sign on an agency knows exactly what we are talking about. Agency executives might pull out all the stops, pitches, and more to win your account. The real drama emerges after you sign on the dotted line.
To ensure that you can eliminate the mistakes and land the best agency for your business, we have evolved a set of 7 questions. These questions are aimed to understand and assess whether the agency is going to be the right fit for your business or not.
List of 7 Important Questions to Ask a Prospective Digital Marketing Agency
- Do you have your own team or are you going to outsource all the work?
You might be surprised that even some of the best agencies in the world choose to outsource their SEO or SMM work to experts in countries like India. While outsourcing by itself should not be deemed bad, the agency should be able to disclose the same to you in a transparent fashion. “We have offices in India and the Philippines” might also be a good disclosure that will help you understand where the real work is going to happen and what you can expect.
- Are you in agreement with the direction that we, as a brand, want to take?
When it comes to agencies, there are yes-men and rebellious no-saying professionals. A digital marketing agency like Digitrio will challenge your brief, question your approach strategy, and is willing to get down and dirty to help you find the best direction is the one you should go for. Yes-men might make you sound and look cool, but at the end of the day, they are going to do things that will please you and not necessarily contribute positively towards your KPIs.
- What is the day-to-day working approach, model, and engagement going to be?
This is the question that should help shed light on three major doubts. The agency will tell you who the Account Manager or the POC is going to be. They will also share details on weekly, daily, or monthly report sharing, as they deem fit. Additionally, they will also discuss which project or work management software you are comfortable using. Most agencies use Slack, Asana, or ZOHO to keep their clients in the loop as far as day-to-day activities are concerned.
- Am I going to get dedicated resources or shared ones for my account?
Let me break down this point to you in easy terms. ‘Resources’ refer to manpower and personnel. Dedicated resources mean that the executives (copywriters, SEO guys, etc.) will be working only on your account 24×7! Shared means that they will be juggling their time between different brands like yours. It goes without saying that if you want dedicated teams and resources, you will have to shell out more money to the agency. Choose what suits you best.
- Have you worked with related brands and businesses in my niche before?
There are two approaches when it comes to a question like this. If the agency has not worked before, they can bring in a fresher perspective that is unique and innovative. If they have worked before, they would already be aware of the best practices and challenges. This can help guide their strategies and prevent them from repeating the mistakes that they had made earlier. As a brand, this should not be a dealbreaker. You should concentrate on the approach.
- What are some of the KPIs that the agency wants to set in the initial three months?
Anytime an agency tries to promise you something that looks too good to be true, they are probably lying. Success in digital marketing, especially if you are just starting out takes some time to see results. This is why honest agencies will try to fix KPIs in terms of reach, engagement, and awareness. They are not necessarily going to guarantee you sales queries and revenues from selling the product. Make sure you understand this and proceed accordingly.
- Can you show me some case studies and share experiences of past work?
This is the question that should matter most to you. There are two aspects you should discuss in great detail- the creative approach and the strategic plans. Make sure to see the content style, design, and imagery that has been used. Secondly, gain an understanding of the paid advertising aspects as well as plans and strategies on SEO. It does not matter whether or not the agency has worked with certain businesses in your niche or not at all.
The Final Takeaway
Choosing the right digital marketing agency for your business might just be one of the most important decisions you will ever have to take. Make sure that you do not rush the process under any circumstances. Take your time, evaluate your options and see which professionals and agencies best fit your bill. If you have any questions, which you would like us to address, please feel free to reach out to us in the comments section below.