The top three priorities of marketers in 2021 are driven by advances in AI technology, big data analytics, and VSEO, according to Statista’s Digital Market Outlook report released last month. These are all technologies that seemed like a fantasy just five years ago but have become mainstream today, so it shouldn’t come as a surprise if they make up our future too.
Due to ever-changing consumer interests, marketers must develop creative ways of marketing that will not get old. We can no longer stick our heads in the sand and assume educated guesses are enough for everyone.
Why is it essential that your website be professional and user-friendly? Your company’s first impression on potential customers may begin with the site, which means you should ensure a clean layout, easy-to-navigate menus, and well-written content.
A business’s website design is a significant and critical component of its promotional efforts, but many forget that it’s only one part. Other elements include layout, content, graphics search engine optimization (SEO), and conversion rate optimizations (CRO).
What many people don’t realize is that SEO and CRO complement each other even though they focus on different aspects of users interacting with a website. It is essential that these two strategies work together to improve user engagement on your website.
Web design should be consistent with other marketing efforts in its look/feel and purpose to ensure success.
Search Engine Optimization (SEO)
SEO, or Search Engine Optimization, refers to any technique related to a digital marketing strategy targeted at making websites appear higher on Google’s results page when users look up keywords relevant to their products or services using them. There are various strategies involved with this process, including doing things like writing optimized metadata tags, so content appears first if someone searches about similar topics. All these factors boil down into one single goal: get more people viewing and engaging with our site, which ultimately leads us closer to conversion goals. Click here for a beginner’s guide to SEO.
Artificial intelligence-driven optimization
New artificial intelligence (AI) technologies are being used by businesses to understand how customers find their products and services. AI can analyze consumer behavior, search patterns, and social media platforms data for blog posts to understand customer needs better than ever before.
Programmatic advertising is a type of automation where ads are bought and sold in real-time. It’s more efficient because it allows for highly targeted audiences to be reached by optimizing every ad impression, which results in higher conversions at lower costs.
The rapid change from traditional digital advertising to programmatic is changing the face of display ads.
By 2020, 85% of customer service was being powered by chatbots – an AI-based technology that uses instant messaging to chat in real-time with your site visitors. This statistic is supported by the top benefits offered from using this digital marketing tool: 24-hour services (64%), instant responses to inquiries (55%), and answers for simple questions (55%).
Chatbots are a great way to provide stellar customer service 24/7. They offer quick and accurate responses; they never lose patience! Their virtual assistant abilities can help you focus on more important work that needs your attention.
Video marketing has been growing steadily for years. According to forecasts from eMarketer, projections show that more than 80% of internet users are going online to watch videos each month, with over an 88% increase between 2014-2019. With such immense growth expected within five short years, we can expect this number to continue on its upward trend throughout our lifetime.
The best thing about video marketing is that it makes re-formatting your content very easy. For example, suppose you recorded a good YouTube video and want to use that as part of an email sequence on another platform like Google Ads or Facebook ads. In that case, all you’d need to do is download the file from YouTube and upload it again with different settings for each ad network.
The concept of influencer marketing is similar to word-of-mouth, with the critical difference being that it focuses on using social media stars as your advocates instead. These are not necessarily well-known celebrities but people who have amassed a massive following in their niche and can help spread your business’ message through this channel.
Predictive and augmented analysis
Predictive analytics is a data analysis practice that uses machine learning and algorithms to predict trends, behaviors, or future outcomes. It’s been making waves in many industries, including marketing and finance, because of its ability to find patterns within big data sets more accurately than previous methods like surveys could on their own.
In digital marketing, it is being used for advanced lead scoring, segmentation, and personalized customer service, which helps marketers reduce churn and improve loyalty.
The future of the digital marketing landscape is constantly changing, but these eight strategies will help you stay on top of mind with your customers. Have any of these tips resonated with you so far?