With Martech tools accounting for most of the marketing budgets, an increasing number of industries are beginning to stress the importance of these tools. Massively driven by data, Marketers rely upon a variety of tools and software to leverage that data and craft something really useful with it. Having the right tools in the marketer’s arsenal can help them automate processes, engage new audiences, obtain better insights into the effectiveness of their marketing efforts, and deliver state-of-the-art customer experiences.
With the number of marketing tools already reaching new heights and more tools entering the market every year, it can be difficult to determine which Martech tools are really worth your time and money.
SEMrush
Content marketers handle more than their fair share of challenges: strategic analysis, ideation, content creation, optimization, distribution, and measuring performance, to mention a few. If you use data to make your content decisions, establish a solid workflow, and automate some of your efforts, you can create better content more effectively and produce measurable results proving the value of your work.
Using tools like the SEMrush Content Audit can help save time by automating this process, giving you all the data you need to move forward and build a solid content strategy. Using SEMrush will allow you to:
- Audit Your Existing Content
- Identify Content that Needs to be Updated, Rewritten, or Deleted
- Find ideas for creating new content
- Analyze your competitor’s content
Proof
Have you ever chosen a restaurant because the line stretched out the door? While it doesn’t really mean the food is otherworldly-delicious inside – there’s a great chance that it is. Why else would they wait like that? The idea of “social proof” – it’s a psychological marvel that human behavior is impacted by the influence of the action, beliefs, attitudes of other people (in-person or virtual).
This Martech tool takes the “social proof” concept and applies it to the online world. By showcasing recent activity notifications of others on your website, this tool can help you generate a fear of missing out and encourage users to convert. Proof is easy to install and can help skyrocket your conversion rate on pages across your website.
Marketo
Marketo is a SaaS-based marketing automation tool built to help businesses automate and measure marketing tasks, engagement, and workflows. Who needs this tool?
- Marketers who need to get campaigns built and nurturing strategies operationalized
- Marketers who with insight into all online behavior of prospects
- Marketers who can now correlate marketing investment to revenue and sales pipeline
Marketo is one of the go-to tools you will need to generate leads and stay top-of-mind for your clients. It’s the best solution to help you scale your automated nurtures, land pages, and ultimately conversions.
MailChimp
This is a must-have Martech tool for any marketing team looking to skyrocket conversions and effectively reach their consumer base with an email campaign. MailChimp also makes ad campaigns more bearable and more effective while also generating more attractive landing pages.
Regardless of whether you have just started your business or own a popular brand- MailChimp has everything you need to reach audiences with multichannel campaigns. This tool allows marketers to send the right message at the right time using features like Customer Journey Builder to create personalized experiences based on how users interact with your business. Additionally, MailChimp can work wonders for your brand image.
It doesn’t matter whether you want to present your products or welcome new contacts; you can make your brand look good with just a few clicks. MailChimp also works great when combined with apps like PDF Chef, which can help you put together different formats of your project and socially share all your marketing collaterals.
Unless
This Martech tool will cater to B2B and B2C businesses that want to optimize their platforms for different audiences. Unless offers easy access to present different content based on a set of behavioral conditions like location, behaviors, weather, time, etc. One simple setup Unless enchants its clients with is to present different trust elements to new visitors (client logos, awards, testimonials, number of clients, experience, and more).
To accelerate your online business with a better user experience, Unless allows for:
- Rapid feature delivery
- Hyper personalization
- Automatic experimentation
- Reduced costs
- Increased brand loyalty
Leadfeeder
By simply signing up for a Leadfeeder, you will get hooked instantly. Leadfeeder it’s pretty straightforward: it matches your online visitors’ IP with the company they belong to. It’s a great tool for novice marketers as it informs you of the brands and businesses that went on to your platform, with added details such as what pages they looked at or the time they browsed the site. Another great feature Leadfeeder has in its arsenal is that it suggests contacts within the organization, so you also save time on prospecting work.
Lead visits on your platform are usually comparing you with competitors. As such, initiating the discussion during this process, your chance of standing out from your competitors significantly goes up. Leadfeeder can also help you better understand what makes prospects choose you and not your competitors ‘during their selection process.
Zoho SalesIQ
There’s a plethora of live chat software and plugins you can equip your marketing team with. But Zoho offers a free version that comes with a number of features, including pre-set responses, lead scoring and customer insights, real-time tracking, and has a mobile and web interface where you can engage with your customers. Zoho’s layout and design from the front to the back end is crisp and intuitive. Just another way to engage with your prospects and convert them into loyal customers.
Zoho allows for increased conversions through the website and visitor tracking, so you know who is regularly re-visiting your website.
There you have it a short yet pretty comprehensible list of Martech tools for 2021 and beyond. While it might take time to adjust and implement new tools according to your marketing needs, undergoing changes is what tops you among industry leaders.
