The Art of Blogging

Strolling through uncharted territory is a hefty task. Whenever we start something new we get very defensive and on guard. We want to know everything and get it all right on the first go. But usually, it’s our fear that is bigger than the actual task. 

Starting a blog is inherently simple and a great way to share ideas, research, progress, and much more with a single medium to the global audience. With the right understanding of developing a viewer base and some quality blogger outreach, anyone can have a very successful blog in their handling.

Here are some tips that cover everything you need to start blogging and be great at it:

Choosing between an individual domain and a free blog

 Most often the reason to start something new is that we are curious to know how it works and just wants to try it out. So, if you are also starting to blog as a hobby alone try to not make input before you start getting an output. Because yes, you can earn from blogging as well. 

There are two types of blogs that anyone can choose to have. One is a paid blog where you would get a unique website domain name and own it and the other is using a free blogging website like WordPress or Blogger where you can create blog sites for free. 

Having an individual domain name comes with many benefits of a better promotion, website authority, and easier AdSense approvals. But, it is usually recommended to start with a free blog if you are only curious to try blogging. And it’s better to not invest in a domain name before you start getting something back at least. 

Pick a Blog Style 

Surely, when you are just starting you will not know how to make a guide which is why we’re writing this in the first place. Many successful bloggers today as well, started without a structure to their blogs when they started. Because that’s what everybody does. But, knowing organization from the first day can be beneficial. 

Having a blog style encompasses knowing the target audience, having a set template for every design and rule the business or your articles follow, and consistent branding. Knowing your reader base will help create these styles with efficiency and conforming to the same fonts, image styles and brand colors will help in reminding the readers of visiting you once before. 

A brand style should be so created that even if a reader does not know it’s your blog they have just checked they can still tell that this must be you, through your color schemes, fonts, and most importantly, writing style.

Writing Style 

This brings us to our next point. Having a consistent writing style that is recognizable and distinguishable to the reader. It takes a while obviously to develop a style that comes to you naturally, resonates with you, and does not interfere with your creative prowess. 

You don’t just need to create content that resonates with the audience but also something that resonates with you and your brand. Try to write an outline and complete the first draft in the first sitting. This helps you understand your writing pattern when you come back for edits. And never edit as you go. You know what they say, 

Write drunk and edit sober. 

This will help you get a better understanding of your style, as mentioned earlier, and also help you create more structured blogs with time.

Know your audience

One of the most important steps in blogging is to know your viewers. Sure, if you are only writing for your own sake, to let out your thoughts and ideas, it’s a different matter altogether. But writing for a brand or business requires knowing exactly the kind of audience one has. 

This is in fact an important part of generating a consistent writing style as well. Once you know the kind of tone of voice your viewers prefer and expect to read more of on your blog, you will be better able to share information and get the content across. 

Also, writing for a specific group wouldn’t mean that the other viewers on the website are going to be ignored. It’s just an attempt to cater to a specific part of the audience so that they may help generate views, boost conversations and share the content they like with their peers. 

Try to create a connection and engagement that is beyond just the main layer. Because that’s how you’ll be able to understand them better. The surface is barely enough to know their preference. Most bloggers try to create different experimental blogs from time to time to understand from their reach what the readers are enjoying and what they’re not. 

Bring unique ideas and topics to the audience

What is the first thing a viewer reads when they come across a blog? It’s the title. 

Now, this is not to say that one should simply make a click-baiting title mind you. But surely, you know the importance of picking a topic. There’s a reason the title comes at the extreme top right. Because that’s what intrigues the reader. Gets them interested and makes them visit the blog often. 

There are so many blogs out there that write daily entries, even hourly uploads and the number of innovative ideas required every time a post is to be made are no joke. Writing about things that everyone is writing will not only disappoint the viewers it will also dishearten them. Creating a page where every time a reader visits your blog, they get to come across equally unique topics and text, is how you create a loyal reader base. Try to be very unique and look for inspiration every day. 

Search Engine Optimization 

It is no surprise that having a successful blog is more than just coming up with great ideas, writing fresh content, having a Google cache website, and a consistent upload schedule. Search engine optimization is key for anything that takes place on the internet and can ve the difference between a top-ranking blog page and an invisible one. 

Optimizing site content helps make the blog rank higher towards AI and crawlers, which helps bring more viewers to the page. Involving keywords, backlinks, and relevant additional content helps make the site more favorable to the search engines. Try to write evergreen blog posts, that is posts that can stay relevant years and years after being published as well. 

When adding keywords for better ranking try to make sure that they do not come at the expense of actual human audience who could be thrown off a little because of their extensive use when not done organically. Also, link all your social media accounts with the blog so that you can easily share content through all the mediums. 

Having visuals on the page with the right image descriptions, involving organic top ranking keywords whenever they can be, and structuring posts helps optimize the page and ensuring better ranking for blogs in easy ways. 

 Learn from mistakes

Improvement is the core of building anything. When working on your blog try to ensure that you always give time after some scheduled days to look back and recuperate. Try to find out trends on the page, understand shortcomings and viewer preferences so that you can do better. Note topics that did very well instantly and distinguish them from those that had a steady growth in views every day. 

Similarly, try to find what went wrong with the blogs that couldn’t perform that well and don’t repeat those mistakes. Also, try to view your competitors and analyze their pages. Get a better understanding of what they could be doing right and wrong. This can help you to improve your approach in the future by incorporating what they could be doing better and avoiding what they could be doing wrong. 


Blogging is an avenue where everyone must make their way, there’s no one roadmap that every blogger can follow to rank higher. There are still so many successful bloggers who don’t think they’ve mastered blogging themselves. Because you see, there’s no doubt that starting to blog is easy, but it’s the act of maintaining it that takes a lot of work and commitment.