What is TikTok & How to Use it for Business Marketing?

Are you a bit behind in the world of social media, and have only just come across the major platform TikTok? Do you want to know if it is worth it to use TikTok as a business and if it will be beneficial to you as a business?

TikTok is a popular social media app that allows users to upload short videos of themselves for others to see. It has over a billion active monthly users and since its release in 2016, has become the most downloaded social media app in the world. 

TikTok’s fast-paced interface makes it easy for people to share their lives with followers and friends while still building an audience for themselves. Businesses can also use this platform to their advantage in a multitude of ways when creating content. If you want to know what TikTok is and how it can help your business, here are a few ways. 

What is TikTok and How Does it Work?

These days, there is a new social media leader on the block, TikTok. Although it is one of the newest social media platforms around having only been launched in 2016, it very quickly became one of the most popular and fastest-growing social media apps to this day.

There are even many growth services, such as TokUpgrade, that have launched specifically for the app, which allow users to purchase TikTok followers. Both the Android and Apple app stores have claimed that TikTok is now their most downloaded app. With over a billion active monthly users, which is on par with Instagram who was the front runner for a very long time, TikTok has recently just taken the lead for the most used social media platform around. 

TikTok is a short-form video-sharing platform where you can share short one-minute videos with your followers. This platform is innovative as one of the first platforms to show you content from users that you don’t yet follow but will most probably like based on your engagement. TikTok not only allows you to post these videos, but they also have a live video feature where a lot of people spend a lot of time. 

As a business or brand, TikTok is a great place to start marketing as it is free to use and very easy to navigate. With such a big platform, it is actually quite easy to gain more followers, if you know what you are doing, and as a business, this is a great way to create brand awareness, by reaching the young demographic this platform has to offer. 

How to Use it for Marketing Your Business?

A lot of businesses may be very skeptical to use TikTok for marketing and branding purposes because of just how informal the platform is and the fact that it lacks a lot of professionalism. However, the businesses that are marketing on the platform have actually seen this as an advantage to jump right into the community and make themselves part of it. 

TikTok is a completely free-to-use app that prides itself on authenticity, and genuine content that is unique and fresh. It is also a simple platform that doesn’t require you to have any kind of fancy equipment, just your phone, and the app. 

With this in mind, you just need to think back to basics and create content that you know people on the platform will enjoy, rather than trying to go above and beyond to make the most extravagant posts. 

TikTok also offers the option to pay for advertising in which your content pushes to people that will most likely be interested in your account. TikTok has noticed just how many businesses and brands have made use of the platform and introduced a business profile that every business should make use of. 

Best TikTok Marketing Practices

When it comes to marketing on social media, you need to have a plan and a social media marketing strategy that involves a few things. Some very important marketing practices to include in your TikTok marketing involve relative hashtags, making use of current trends, making content that you know your audience will enjoy, looking at your analytics every once in a while, and even collaborating with other users or sponsoring influencers posts to get your name out there a bit more. 

There are so many different things to be done, and you shouldn’t just go into TikTok marketing blindly. 

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