Owning a business website for the first time can be pretty nerve-wracking. You’re excited, but at the same time, you may be a bit concerned about risks. It’s only natural you want to do things right and avoid any major pitfalls so your site can be successful.
The good news? Developing a website that’s engaging, effective, and authoritative isn’t as difficult as it may seem. Indeed, it’s a doable endeavor, and you don’t have to be an expert to get started and excel at it.
Here are four proven tips for new website owners to put into practice:
1. Keep the Design Simple and Unique
First things first, work on your homepage. As the initial spot prospects see when they land on your site, the homepage is typically the most important part of a business website’s design. Make sure it answers all the critical questions new visitors will be asking, including who you are, what you’re offering, and what they can accomplish on your website.
That said, be careful not to clutter your homepage. The last thing would-be customers want is to be distracted and confused. Keep the length of your homepage content to no more than 500 words.
2. Focus on Creating Great Content
Content is king. Though it works closely with other aspects of your site’s design, content marketing is essentially the star of the show for two reasons. First, it provides new visitors with your business’s who, what, where, why, and how. Second, it influences where you rank on search engine results. Thus, it pays to create quality content from the get-go.
Quality content is unique, well-researched, and relevant — something your captive audience can’t get anywhere else. More often than not, it’s digestible and useful information you’ve created to address your target audience’s biggest concerns and pain points.
Of course, you shouldn’t just focus on creating blog posts to make your website successful. Infographics, case studies, white papers, videos, social media posts, press releases, and testimonials should also form an essential part of your content marketing strategy.
3. Master the Art of Link Building
For new website owners, link building is still as important in 2022 as it was five years ago. In case you’re wondering what link building is, it’s the process of creating backlinks from external sites to your own business website.
If recent research is anything to go by, links are one of the top two ranking criteria considered in Google’s page ranking algorithm. In other words, if you’re not peppering your content with links from other sites, especially authoritative ones like Forbes and WebMD, you’re pretty much denying yourself a prime ranking opportunity.
Above all else, link building makes you stand out and become more visible in the eyes of your target audience. It helps build reputation and trust regarding your brand, which, in turn, brings repeat business and traffic to your site.
4. Take Website Security Seriously
Cybercriminals don’t always have a specific website in mind when they plan to execute an attack. Instead, they use programs to automatically detect websites that have put security on the back burner. If yours happens to be on the end of these malicious attacks, you could possibly suffer some consequences. At best, your website will lose critical data and traffic. At worst, you’ll lose your spot on search engine results and, consequently, your customers’ trust.
You can prevent this from happening by being proactive. Use a URL malware scanner that will conduct a thorough website malware scan. Indeed, you’ll want to invest in a website malware scanner at your earliest opportunity. You might be asking why it’s important to scan your website for malware. Such tools can complete a website security scan quickly and on the go and notify you of any security issues as they’re detected.
Manage Your Online Presence Strategically
The best website owners out there are living, breathing humans just like you. They all started somewhere. What’s separating you from them is a consistent focus on the above tips. So, take them to heart, make them a standard for anyone who works on and for your site, and don’t beat yourself down in this growth journey.
Marziano is a seasoned tech expert with over 15 years of experience in the industry. Holding a Bachelor’s degree in Computer Science and multiple certifications, including CompTIA A+, Network+, and Cisco’s CCNA, he has a well-rounded and robust understanding of various aspects of technology.