Tips for E-Commerces Who Wish to Collaborate with Social Media Influencers

I’d bet that the vast majority of online stores rely entirely on strategies for digital marketing. Influencer marketing is a part of that category and can be an effective and useful tool for e-commerces due to a variety of reasons.

Social media influencers can introduce your brand to their fans in specific niche markets. Collaboration with them expands the range of content creators, allowing you to access not just greater content but various perspectives on your brand. 

Furthermore, influencer content generally comes across as more authentic. In fact, research shows that consumers trust influencers more than brands on social media.

In order to profit from influencer marketing, e-commerces have to be aware of how to handle these campaigns. Here are 3 tips to help you get started.

 

Make sure that your own social media presence is of the highest quality

Without physical premises, e-commerces are forced to rely on only their online presence to communicate with their customers. This includes all social media platforms. It’s not necessary to join every single network However, you should be on the one that your intended audience spends the majority of their time.

Create a profile that includes your contact information, a description as well as a hyperlink to your website. Set up a calendar for your content to ensure that you post frequently and be prepared to answer comments and DMs. 

Be sure to obtain  business privileges, and if you’re on Instagram you can set up shopping. Also,  keep your profile user-friendly. Your social profiles are another face of your brand, so ensure it’s one that is welcoming.

Furthermore, we typically place a lot of focus on identifying the perfect influencer, and the same should be true for companies. Influencers aren’t required to collaborate with you, and are more likely to not want to when your social media presence isn’t in good shape.

Set up influencer discount codes

You’ve likely seen discount coupons on social media. In general an influencer promotes a brand’s product and then provides their followers discounts on the ecommerce through the use of a specific coupon code.

These codes are excellent in two ways. The first is that people love discounts, especially nowadays. As per RetailMeNot, 70% of Americans think that finding deals is more important than it was just a year ago. 

If you offer a discount it is a way to encourage sales or at a minimum encourage people to browse, which aids in the branding. It is possible to attract curious shoppers to your website who want to look at your offerings and find out what discounts are available.

The second reason is that discount codes allow you to track the effectiveness of your campaign, but for this to happen, they must be unique to every influencer that is involved in the campaign. 

In your analytics software you will be able to see the number of times each coupon was utilized. This allows you to examine the performance of influencers and regions as well as social networks to determine which areas of your campaign performed the most effectively.

When writing codes, remember these tips in your head:

  • Create them in a short and simple way. Avoid complex combinations of words.
  • Identify the influencer to easily determine what code belongs to which influencer.
  • Make use of block capitals to make your code more distinct, and to avoid confusion caused by lowercase characters such as w or vv.

Get the best value from influencer content

As I said earlier, influencers can create content that is more authentic, is relevant to a particular niche and draws upon their personal experience and viewpoint. In my opinion, it is best to make sure you take advantage of the content they create by influencers for your brand collaborations. When you negotiate, be honest about this, and ask the permission of the influencer to use their content.

Where can you reuse influencer content? The most obvious option is your personal profile. You could also post influencer articles on pages for your products on your online shop.

This is a reference to the concept of social proof as is what the Nielsen Group describes as “a psychological phenomenon that causes people to look up the behavior of others in order to influence their own actions.” 

For online stores, people who are unsure about something may choose to purchase a product if they find that others have purchased it. Consider Amazon when they present you with the reviews of customers, “users also viewed” and “frequently purchased with.”

Conclusion

Take the above suggestions into consideration, but bear in mind that successful campaigns require meticulous planning and a thoughtful method of influencer discovery.

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