TikTok is a huge social media platform that has billions of active users. There are tons of individuals who have used this platform to become famous for various reasons, such as viral content.
I’m constantly seeing rising TikTok stars promoting their own products to help them get their business started while using specific hashtags. This was something that got me thinking about how I could become TikTok famous and how to use hashtags to do so.
Some of the most popular hashtags that are used to gain viewers are #foryou, #fyp, #foryoupage, #trending, #duet, #comedy, #funnyvideos, #viralvideos, and #tiktokchallenge. Hashtags are used to promote your videos to users who would be interested in you or your product, allowing you to reach a larger audience for even more views.
It seems easy enough to do, but you should know that there’s a lot more to it than just using hashtags since it’s such a competitive app. In this article, I’m going to fill you in on how to use hashtags to go viral and which ones are the best to use to do so.
What Are Viral TikTok Hashtags?
Viral TikTok hashtags are short words that are specific to the video or product you’re promoting. TikTok users can add hashtags to their posts so users can find content from accounts and users that they don’t follow yet.
TikTok’s home feed is called the For You Page (FYP), which is personalized for each person. TikTok then uses an algorithm to determine a video’s content and decide to who the video should be promoted. This is why brands use hashtags in TikTok posts as part of marketing campaigns. It increases the chance of the algorithm spreading the video to more targeted customers.
Under the Discover tap on TikTok, you can see an updated list of viral hashtags. However, viral hashtags are harder to find. Some of the most recent viral hashtags include #follow, #like, #tiktok, #love, #explorepage, #meme, #funny, and #music. These change all of the time since there are so many videos popping up on the popular app.
Some of these hashtags trend for just a short period while others are consistently trending. Some of the hashtags that have accumulated the most total views include #foryou, #foryoupage, #fyp, #duet, #viralvideos, #trending, #comedy, #funnyvideos, and #tiktokchallenge.
What Hashtags Get The Most Likes on TikTok?
Hashtags are what almost everybody looks for when searching for a particular video or product. They can be long, short, or only contain one letter. Here are the hashtags that get the most likes on TikTok right now:
#tiktok #instagram #love #like #viral #follow #memes #explorepage #instagood #likeforlikes #trending #music #followforfollowback #explore #funny #meme #tiktokindonesia #tiktokdance #tiktokindia #photography #k #cute #art #youtube #fashion #likes #bhfyp #tiktokers #lfl #bhfyp.
If you type in any of those hashtags, you’ll be brought to a video that contains them. A video could have one or more of them to reach as many viewers as possible.
How To Create or Find Great Hashtags
Hashtags are a great way of finding your competitors or increasing your content’s reachability to get more followers. You can very easily find or create TikTok hashtags with the TikTok Hashtag Generator tool that’s built into the app.
This is a less effective method for landing the engagement your brand is searching for. If you want to do it on your own so the results are better, here are some steps you can follow.
Analyze Hashtags Used in Content in Your Niche
One of the first things you should do when deciding which hashtags to use is to analyze the ones used in content within your niche. It involves filtering content by domain or interests that relate to you. You will then have to take note of the hashtags that those posts have used that also align with your interests.
You can search for hashtags on TikTok by opening the app and clicking Discover at the bottom of the screen.
You will then be able to view previews of videos tagged with trending hashtags. You can use this information to decide which hashtags you should use for your own videos to reach as many people as possible.
Check On Hashtags Your Competitors Are Using
Your product may be unique, but the hashtag isn’t. Hashtags that are used by your competitors can be helpful for your content as well. I suggest following your competitors and keeping tabs on the authority of the hashtags being used by them.
Getting to know your competition is a great way to find trending TikTok hashtags. You can view your competitor’s well-performing videos to see which hashtags they are currently using. You can also choose to go through all of their videos to see which hashtags have been effective and which ones haven’t.
Create Your Own Hashtags
Popular hashtags are great for grabbing attention, but custom hashtags can greatly boost your TikTok marketing and branding. Creating marketing campaigns around your custom hashtags and encouraging your current followers/customers to use the hashtags in their posts can prove effective. You may even earn a lot of user-generated content.
Creating your own hashtag is fairly simple but there are a few things you should remember. First, hashtags should relate to your content, challenge, campaign, or whatever you’re posting. It should also be easy to spell, simple, and memorable.
Second, don’t create too many of them. You should only create one or two good ones. Don’t include special characters or punctuation marks. This can make them hard to remember. There aren’t many people who are going to take the time to copy-paste.
Lastly, check other social media platforms to see if the hashtag you created is viral on any of those. If they are, throw them away and create new ones.
Most Popular Hashtags On TikTok
The most popular hashtags on TikTok change all of the time based on what types of videos are being uploaded and which hashtags are being used. You can find these hashtags on the Discover Tab and For You Page.
The Discover Tab is the easiest way to locate hashtags that are trending on TikTok. This lists the most viewed users, sounds, videos, and hashtags. They’re all categorized to make it easier for people to go through the top content.
The For You Page is where you see what’s trending on the platform. The videos you see here may not come from users you follow. Rather, they may be videos that the TikTok algorithm predicts you would enjoy based on your activity.
As of right now, these are some of the most popular hashtags on TikTok: #tiktok, #foryoupage, #fyp, #foryou, #viral, #love, #funny, #memes, #followme, #cute, #fun, #music, #happy, #fashion, #follow, #comedy, #bestvideo, #tiktok4fun, #thisis4u, #loveyoutiktok, #cutebaby, #cutegirl, #cuteness, #cuteboy, #tiktok, #love, #like, #follow, #explore, #meme #video, #followforfollowback, #duet, #repost, #tiktokchallenge, #new, #tiktokfamous, #tiktoktrend, #viralvideos, #viralpost, #slowmo. #behindthescenes, #dadsoftiktok, #momsoftiktok, #family, #reallifeathome, #tiktokmademebuyit, #mexico, #challenge, #youtube, #youtuber, and #artistsoftiktok
For those looking for funny content, here are the hashtags for that:
#comedy, #featurethis, #featureme, #prank, #15svines, #trending, #1mincomedy, #blooper, #1minaudition, #cat, #weirdpets, #lol, #funnyvideos, #justforfun, #tiktokcringe, #boyfriendprank, and #prankster.
For educators or students:
#testbook, #learning, #edutok, #knowledge, #mindpower, #jobtips, #careergoals, #education, #businesstips, #learnontiktok, and #learnwithtiktok.
For friendship-related hashtags:
#friendshipgoals, #friendshipday, #friendshiplove, #truefriendship, #realfriendship, #internetfriendship, #friendshiptest, #cutecouple ,and #relationship.
Health-Related hashtags:
#bestforhealth, #fitnessgoals, #fitness, #healthtips, #weightloss, #workout, #gym, #edutok, #homeremedies, #acupressure, #healthiswealth
#stayhealthy, #lifestyle, #skincare, #5minworkout. #basketball, #football, #soccer, #fit, #fittok, #fitcheck, #fitgirl, #fitnesstips, #getfit#, and fitnesschallenge.
For the foodies:
#myrecipe, #easyrecipe, #foodrecipe, #mysecretrecipe, #veganrecipe, #tiktokrecipe, #foodislove, #healthyfood, #newrecipe, #videorecipe, #recipe, #cooking, #foodie, and #tiktokfood.
Dance-related content:
#dancechallenge, #badboydance, #danceinpublic, #dancekpop, #dancecover, #danceid, #dancemoves, #dancetutorial, #punchdance, #dancer, #dancevideo, #dancemom, #dancelove, #artist, #singing, #canttouchthis, #tiktokdance, and #song.
Motivational hashtags:
#edutokmotivation, #talk, #myvoice, #inspirational, #edutok, #madewithme, #feacherme, #livemorechallenge, #clear, #decision, #feacherthis, #life, #tiktokgallery, #wrong, #couplegoals, #quotes, #motivation, #mentalhealth, #storytime, #story, #goal, and #inspiration.
Beauty hashtags:
#beautyls, #beautyhacks, #beautytips, #beautyfull, #unlockbeauty, #sleepingbeauty, #naturalbeauty, #hudabeauty, #beautyofnature, #unlockbeauty, #beautytt, #beautyblogger, #beauty4charity, #beautybeast, #beautychallenge, #homebeautyhacks, #danceforbeauty, #showyourbeauty, #nofilter, #makeuptutorial, #makeup, #makeupartists, #model, #beautiful, and #ootd.
Crafty Hashtags:
#diycraft, #craftchallenge, #mycraft, #artandcraft, #crafty, #crafttime, #newspapercraft, #crafting, #easycraft, #5mincraft, #photography, #lifehack, #art, #howto, #diy, and #happyathome.
How to Use Hashtags Effectively on TikTok
After you’ve found all of the hashtags you want to use on your various videos, there are certain practices you should follow to achieve the best results. Remember, don’t put too many hashtags in your posts. You have a 100-character limit set for TikTok captions and this includes hashtags and spaces.
Additionally, you should post your content that contains hashtags at certain times of the day to ensure maximum exposure. Based on the evaluation of the performance of over 100,000 posts from all over the globe, these are the best times to post:
Monday | Tuesday | Wednesday | Thursday | Friday | Saturday | Sunday |
6 am, 10 am, 10 pm | 2 am, 4 am, 9 am | 7 am, 8 am, 11 pm | 9 am, 12 pm, 7 pm | 5 am, 1 pm, 3 pm | 11 am, 7 pm, 8 pm | 7 am, 8 am, 4 pm |
1. Audience Location
The chart above reflects users all over the world. Since TikTok is used all over the globe, certain time zones perform better on certain days. So if your followers are located in China, you will need to post at a time when Chinese TikTokers are most active on the platform.
There’s an option to create a Pro account for free as well. This will give you the ability to view analytics about your followers. You will be able to access data such as gender split and location demographics. This information will help you when it comes to choosing when and what type of videos to post.
2. Audience Awake Time
Now that you’ve figured out where your target audience is located, you now need to figure out when they’re awake. This is trickier than figuring out where they live. If you live in the United States on the Pacific coast and your main audience is on the East coast, it’s a 3-hour time gap. You will need to arrange it so that you can accommodate that time difference.
You will need to ensure that your content is going to cover the most popular areas where your fans are located. This is the only way you will be able to cover posting content for all your target audience when you begin to build your fanbase.
TikTok doesn’t have a built-in scheduling feature, but you can use social media posting scheduling tools that will line up your content in advance like Facebook. If you find yourself having trouble even though you’ve narrowed down your audience’s awake time, it may be a hashtag issue.
3. Develop A TikTok Hashtag Strategy
First, you need to ensure you have the correct mix of hashtags. Mix popular hashtags with ones that aren’t very well known. Any popular hashtag may have a large search volume, but it also has high competition. You can certainly get noticed by using narrow-niched hashtags that don’t have much competition.
Once you have a narrowed audience and good engagement, you may begin to rise in popular hashtags. If your goal is SEO, then content hashtags will help. You can use product-specific keywords to search for related content. If your hashtag has the proper keywords, you will see improved discoverability.
If your product is an energy drink, you can opt for hashtags such as #energy, #pickmeup, or #caffeine. If you’re promoting occasion-specific hashtags, consider using #easter, #christmas, or #cybermonday.
Additionally, you could choose to do hashtag challenges. This is a fun way to make your hashtag creation more popular. You would then invite people to upload videos and content and use the custom hashtag in the captions. Set a time frame that would create urgency and offer rewards to winners.
4. Study The Hashtags Of TikTok Influencers
Studying the hashtag of TikTok influencers is one of the best ways to find the best hashtag for your content. The best hashtags make it simple for users to find content that’s relevant to them.
Not only that, but influencers are a key starting point for hashtag strategies. They’re the masters of using hashtags because they can naturally spot them early on and know how to use them to create content their followers will enjoy.
You don’t have to copy what they’re hashtagging, though. Reach out to the influencer and tell them about your campaign and the target audience.
This will give them an idea of what kind of hashtags you want. You can then allow them to use their creativity to create the videos based on your hashtags or even allow them to add their own suggestions.
5. Find Out What Hashtags Are Trending
Once you know how to find trending hashtags on TikTok, the likelihood of becoming more successful increases. Hashtags help users find the latest and most relevant content on the platform.
Keeping up with recent trends can make users feel like they’re a member of the community. This is how many users come across viral songs, dances, pranks, or trends and even upload their own videos.
6. Participate In TikTok Challenges
Hashtags help platform users participate in challenges. These are challenges created by many brands to generate leads and spread product awareness.
Not only that, but hashtags can even help users create communities around their interests so they can pair up with users that have the same preferences. Hashtag challenges on TikTok help users explore new topics and ideas as well as stay connected with other users.
7. Keep Track Of Hashtags Surrounding Popular Events
If you want to keep current on the latest news, be sure to track hashtags surrounding popular events. If there’s something awesome happening and everybody is talking about it, make sure you’re part of that conversation. Look at the hashtags surrounding the event and make sure to put them in your posts.
If you know there’s an important event coming up, research the hashtags you think people are going to be using to talk about it.
This is the ideal way to fill your brand’s content calendar and plan your posts accordingly. You can even create brand-new hashtags based on the event and use them while encouraging your followers to use them.
8. Post Frequently
It’s recommended that you post 1-3 times per day if you want to get maximum engagement on TikTok. Many successful content creators have said that consistency is the key to gaining an audience.
You will also want to post at the best times listed in the chart above. The best engagement happens right when people wake up and before they go to bed.
It’s recommended that you post between 6-10 am and 7-11 pm EST. Posting frequently will help keep your audience engaged and wanting more.
Conclusion
As you can see, there’s more to becoming TikTok famous than just picking any hashtag and using it. There’s quite a bit of research involved. You have to know your audience, when they wake up, when they go to bed, what they’re looking for, and what hashtags influencers are using.
It seems like a lot of work, but it will certainly pay off in the long run. Even though there’s a hashtag generator on the app itself, it’s best to create your own unique hashtag.
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Marziano is a seasoned tech expert with over 15 years of experience in the industry. Holding a Bachelor’s degree in Computer Science and multiple certifications, including CompTIA A+, Network+, and Cisco’s CCNA, he has a well-rounded and robust understanding of various aspects of technology.