What can be more important for retailers then customer experience? The customer shopping experience is a crucial factor in the success of any retail store. That’s why the retail industry has started implementing gamification to improve the experience.
Studies and years retailers’ experience has shown us that gamification and gamified apps really help boost sales and customer loyalty, and brand awareness.
But who knows what gamification really means, and how can it help retail business owners increase sales, drive loyalty, and engage their customers?
What is Gamification?
Gamification – is the process of adding gameplay elements into something that was not originally designed to be a game.
For instance, customers are offered loyalty cards that encourage them to achieve some goals, such as buying some items, spend some sum of money, or visiting different stores.
In eLearning systems, learners are encouraged to complete assignments and tasks and are rewarded with badges and progress bars. These gamification elements help them feel a sense of competition, which gives them a desire to advance to another level.
Gamification relies on the fact that people tend to seek or engage in competition. Everyone loves to win.
How Does Gamification Help your Retail Store?
Boost Customer Engagement
A study by Gallup showed that fully engaged customers represent about 23% share of revenue, relationship growth, and profitability compared to an average customer.
Customer engagement is crucial, and the best way to achieve that is through interactive content. Games help in activating the parts of the brain that no static ad can.
Offers Better Results in Data Gathering
The gamified experience offers you a way to harvest data most effectively.
It can capture the moods of your customers at that moment. These can help in collecting reliable and accurate data that can be used in a business strategy.
Helps in Achieving Positive Customer Experience
Offering your customers a game helps build strong bonds and make them feel more favorable towards your store.
Small gestures like a personalized reward or a small gift can help in achieving a positive experience.
What Gamification Techniques are Used?
The most efficient technique in retail gamification is the reward. Prices are given for any accomplished task. These rewards could be free shipping, gifts, account credits, special discounts, levels, points, or badges.
These elements boost customer engagement as a human brain cannot outstand incomplete items. The progress bar stimulates customers to keep working on completing tasks.
These elements are helpful when you want to encourage people to take an expected action. The challenges are tailored to fit different customers and depend on the content.
Everyone desires material benefits and usually influence our behavior. It can help in increasing engagement and retention.
With a virtual environment, retailers can offer an online experience that leads to returning customers and boosting sales.
What are the Applications of Gamification in the Retail Industry?
The gamification concept has proved to be very effective when it comes to mobile apps. A mobile app becomes ‘sticky,’ and people get to spend more time. Many apps such as Duolingo, Spotify, and LinkedIn have applied gamification successfully.
Using Augmented Reality and Virtual Reality
The tech industry is growing at a rapid rate and has revolutionized many industries.
VR and AR have rapidly risen in the retail industry with top businesses such as Lowe’s and IKEA playing in the field.
VR is an artificially built environment designed to simulate a physical presence in a virtual space. The AR use sounds, visual elements, and other elements to represent and enhance the version of the real world.
AR and VR tech can enhance shopping by offering a more customized and engaging customer experience. For instance, the AR can change the room experience and offer customers a chance to view an item from a different angle.
You can get a reputable augmented reality company that would showcase your products better and helps customers make the best purchasing decision.
Another application of gamification is adding games into an online store. The main goal for this – to increase the amount of time someone spends in a store, get new and returning customers, accelerate customer acquisition, and promote brand awareness.
You can have a retail app with a game for your store, where your customers can scan a QR code at various shopping levels. The customers can then redeem them for online vouchers when the target is achieved.
To achieve better results, you need to make sure that you have a well-designed app, and that is why its crucial to hire a professional company for custom game development for your store.
Studies have proven that gamification is a great tool to improve brand awareness, increase brand loyalty, attract potential customers, and enhance revenues.
If you have not implemented gamification in your retail business, then its time to start and do it right.